Country Music Gets Connected

The Country Music Association has members to serve, awards shows to host, and a wider audience every day. How does an international member organization go about consolidating all its web properties, while making connections and communication simpler? 

They partner with Firefly Logic to consolidate their web properties under one roof. Firefly worked closely with CMA to migrate and build-out their corporate website, CMAworld.com, into a Content Management System (CMS) in November of 2010. With their new system, CMA’s staff can spend their weekends discovering new music down on Broadway, instead of in the office waiting for web updates. We’ve continued with CMAfest.com, the official website of the annual CMA Music Festival, tied-in during early 2011. This fall, we look forward to some new tunes and bringing on CMAawards.com. We don’t expect to walk the red carpet, but there’ll be plenty to see.

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